In return, grocers can continue to prioritize the health, safety and productivity of their diverse workforce through wages, benefits, and a shared, sincere mindset of collaboration. Grocery employees have shown remarkable resilience throughout and beyond the pandemic, with retailers able to keep their doors open and, for the most part and whenever possible, their shelves stocked. People ultimately drive business success, whether it’s the people who shop stores or the people who keep the operation going on a daily basis.
#CLUSTERTRUCK NOT RESPONDING FREE#
Creativity counts: Gig workers in the e-commerce space are responding to inventive app-based scheduling options, while forward-looking grocers are providing new opportunities for employees as automation and technology free up more rote tasks.
In addition to formal benefits, grocers as employers are quickly learning that they need to support their workers by creating a culture of inclusivity, mental and physical wellness, and open, shared communications. In today’s competitive environment, grocers are looking to attract and retain workers - and avoid costly labor disputes - by offering more benefits spanning wages, flexible schedules, tuition reimbursement, child care options, and more. The pandemic era reinforced the importance of essential workers in the grocery industry, and the first two years of the decade have also wrought hiring shortages and the coining of the term “The Great Resignation.” Cascading circumstances are spurring grocery industry leaders to provide their employees with more support across the board. As retailers focus on customers, they’re increasingly looking inward to ensure worker-friendly operations. Success in the grocery industry is a two-way street - or at least a two-way aisle. These are the topics poised to have big impacts on grocers’ operations this year and beyond. If the grocery retailers listed in The PG 100 want to emerge in the same or a better position five or 10 years from now, they will focus on reimagining strategies for the 12 themes driving innovation and grocery growth now: employee experience, physical store design, alternative food trends, foodservice innovation, last-mile speed, purposeful retailing, store-brand premiumization, hyper-localization, checkout-less transactions, retail media, inflation-busting operations and virtual reality. And prepare for more supply chain disruptions and higher costs.
Personalize everything, from curbside pickup coupons to store checkout belts to marketing texts so that the customer can’t help but be loyal. Be prepared to act fast on technology and food trends. In the meantime, what should grocers in real life be doing to drive growth amid constant change? Be smart about keeping employees healthy and happy. Perhaps this year we’ll see retailers just end up selling groceries in the metaverse - or is it the grocery-verse? Long-term shifts toward online shopping and remote work will have far-reaching societal implications, and the consequences will continue to be felt at the grocery store. Over the past year, grocers have had to confront a deadly virus, supply chain disruptions, a difficult labor environment and rising costs as the pandemic ebbed and flowed through the lives of the American grocery shopper and worker. That’s because the pandemic has changed the American identity: how consumers work, shop and eat.
Two years after one of the most challenging events in world history, Progressive Grocer’s 89 th Annual Report and The PG 100 ranking of the top food retailers in North America show that the nearly $3 trillion grocery industry is in the throes of a different kind of transformation this year, one that involves not just new technology or consumer habits, but also the evolution of an industry’s identity. What do gig labor, plant-based crab cakes and nonfungible tokens have in common? They’re all part of the big bet that grocery retailers are making now on the future of the industry.
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